Sports Media and Content Strategy Online Course
Learn the Necessary Skills to Thrive in Sports Media!

To advance your career in public relations, sports communications, content creation, new media, promotions, and marketing you need to learn the communication skills sports executives seek.

Tim Mead, Baseball Hall of Fame President, and Bryan Harper, Minnesota Vikings VP Content and Production, lead our 8-week online course and will teach you what teams need. Get the "what you know" and "who you know" to launch a sports career you love.


October 5

Weekly Live Interactive Zoom Video Chats with Bryan Harper

Tuesdays 5 pm PST
Click here to view in your timezone.


Class size limited to 20 students

  • 8-week online course
  • Access to SMWW network
  • Resume enhancement
  • Ongoing career advice

Why You Should Take our Sports Media and Content Strategy Course

In the sports industry, there is a constant exchange of information, from teams to the media, from brands to their consumers, from scouts to their bosses, from agents to their clients. Sports media jobs are available at every level for those who want to make a difference.

Led by Tim Mead, Baseball Hall of Fame President, and Bryan Harper, Minnesota Vikings VP Content and Production, our 8-week online Sports Media and Content Strategy course teaches you how to leverage the power of communication to grow and enhance your sports career.

Unlike most online classes, we focus our program on interactive zoom video chats directly with your course mentor, which allows you the opportunity to build personal relationships and rapport with a combined two sports media veterans who have a combined 60 years experience. After completing our Sports Media and Content Strategy course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Tim Mead and Bryan Harper!

Who Should Take our Sports Media and Content Strategy Course

You are living in the golden era of sports media. With more broadcast channels and digital media outlets than ever before, there is an endless array of opportunities revolving around sports content creation in the global sports world.

As the sports conversation grows so does the demand for talented professionals on the team, league and organizational side to manage the information and access to coaches, athletes and executives. And it doesn’t stop there, iconic sports brands need talented communicators to help with marketing, positioning, branding and more.

Our Sports Media and Content Strategy course is for you if you dream of working for a team or sports organization in:

  • Sports Media
  • Public Relations
  • Sports & Entertainment Communications
  • Sports Marketing
  • Professional Athlete Management
  • New Media Communications
  • Sports Social Media
  • Team Reporter or Analyst
  • Sports Information Director (SID) for a university
  • Radio, TV, New Media and Print Media
  • Fan Communications
  • Sports Journalism
  • Marketing Communications
  • Branding
  • Sideline Reporter

Learning from sports industry professionals is priceless, the classes do not feel like school, they are fun and engaging. The weekly chats and discussion rooms allow you to meet and connect with like-minded students who share your passion. Nowhere else can you get access to the people working in sports than you can with SMWW.
- Shereen Lavi - Editor, Sports Illustrated Fansided

What You Can Expect from Our Sports Media and Content Strategy Course

In a world so often limited to 280 characters and emoji’s, sports organizations are looking for employees who can do much more. They expect their staff to have strong communication skills, an ability to convey messages effectively and articulate complex issues in a simple manner.

As part of this course, you will learn how to communicate effectively and much more, including:

  • Promotion, publicity, and public relations
  • Developing media contacts
  • The process of building a brand
  • Social Media communication and management
  • Crafting press releases
  • Organizing press conferences
  • Utilizing new media resources
  • Effective press materials for game day
  • Working with sports information directors
  • Writing for a team website or sports blog
  • Overcoming reputations - handling the media for athletes and teams
  • Event and game management promotions
  • Conducting professional athlete interviews
  • Social Networking for sports: Facebook, Twitter, etc.
  • Getting athletes and top execs exposure on radio and TV
  • Internet Journalism
  • Product promotion versus professional athlete promotion
  • Developing Media Kits and writing great headlines
  • Building a sports website
  • New media journalism techniques

Our Sports Media and Content Strategy course will give you a competitive edge when applying for sports journalism and communication jobs.

Upon completion of the course you will:

  • Understand the types of communications jobs available within a sports team.
  • Identify various forms of sports writing used by professional teams and public relations staff.
  • Sharpen your writing skills
  • Communicate effectively with your colleagues and members of the media
  • Learn how to build the relationships needed for getting and distributing information
  • Develop personal communication skills needed to find a job, get a job, keep a job, and advance in a job.

Meet Your Course Mentors

Bryan Harper

Bryan Harper has spent 17 seasons in the NFL, the past 14 with the Minnesota Vikings. As Vice President, Content & Production, Harper leads a talented staff that is collectively responsible for content strategy, production, and presentation across all platforms including digital, social, TV, radio, and in-stadium entertainment. Early in his tenure, Harper initiated a philosophical shift in the organization by bringing many production responsibilities in-house and leading the creation of the award-winning Vikings Entertainment Network (VEN), which included the launch of one of the first multimedia production studios in the NFL. Leading up to the 2016 opening of U.S. Bank Stadium, Harper was intimately involved in the venue’s technology and content plan. And in early March, it will launch another evolution of VEN’s growth in conjunction with the opening of the Vikings new headquarters – TCO.


Tim Mead

Tim Mead is now the President of Baseball Hall of Fame. Formerly, he was with the Los Angeles Angels organization for 40 years, he spent 22 years as Vice President of Communications. He oversees media relations, publicity, and broadcasting for the Club. He oversees media relations, publicity, and broadcasting for the Club. Before his current appointment, Mead spent four seasons as assistant general manager (1994-97) under former GM Bill Bavasi.

Mead began his career as a public relations intern with the Angels in 1980 and has grown steadily in his near four decades with the team. He and his staff have been responsible for the handling of media during the Angels' 1986, 2004, 2005, 2007, 2008, 2009 & 2014 postseason appearances, the 1989 and 2010 All-Star Games at Angel Stadium and the Halos memorable World Series run in 2002.

Tim Mead has a knowledge and enthusiasm for the sports communication and public relations world that he is anxious to share with all of you in this incredible online course!


Dr. Lynn Lashbrook

Dr. Lynn Lashbrook is an online sports education entrepreneur who has developed a team of sports business experts to train students in the skills necessary for a sports business career.

Lynn has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. He has served at the collegiate level as an athletic director and athletic academic advisor. At the professional level, he has been an NFL sports agent representing hundreds of athletes. His high energy and motivating personality captivates students and athletes.

Under Dr. Lashbrook's leadership, Sports Management Worldwide successfully trains thousands of students every year for sports business careers, offering a global sports faculty with over 15,000 alumni from over 162 countries.


Course Details

Weekly Interactive Zoom Video Chats: The Sports Media & Communications Course is an 8-week online course designed to provide skills for a job in community relations, public relations, communications and/or the marketing department. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.

Students will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to get your first position or to enhance your current job situation. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grassroots public relations, media relations, community relations, marketing, personnel, social media, brand integration, customer service, promotions, and event management.

Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All the textbooks and course materials are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.

Extra Benefits of Our Sports Media and Content Strategy Course

Our live interactive zoom video chats connect you with your mentor for direct advice and critique, why also introducing you to classmates who have a shared enthusiasm for the sports industry. This is where your network of contacts begins, you will leave this class with not only the experience of working with industry veteran Tim Mead but also with all of your classmates.

Career Guidance, Strategy and Interview Techniques

Each Sports Media & Communications student will learn how to obtain a position in the sports field of their choice. It is our goal at SMWW's to assist you in obtaining a position once you finish the course.

You’ll learn everything from who to contact, how to contact them and what techniques you should use during an interview. Course mentors will work with each student one-on-one and provide a strategy that will help them reach their sports career goals.

SMWW Network

Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica.

Tapping into this impressive network is a huge benefit to your sports career.

Course Certificate:

Successful graduates of Sports Management Worldwide’s Sports Media and Content Strategy course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Media and Content Strategy, including a reference from Tim Mead and Dr. Lashbrook while optimizing it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Cost: $995
(includes all course textbooks, headset, microphone, and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month):
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" interactive zoom video online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now

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