Athletic Design & Manufacturing FAQ

 What is Sports product marketing?

Sports product marketing covers a large range of goods and services within the sports industry. Sports products can include Nike shoes, Adidas shorts, Under Armour sweatshirts, Indianapolis Colts’ Executive Suites, L.A. Lakers jerseys, and many, many more items. Sports product marketing is the marketing of the items and how those products are designed, made, marketed, and distributed.


 What companies are in sports product marketing?

Tons of them! When you hear sports product marketing you should think Nike, Adidas, Under Armour, Reebok, Lululemon, Puma, and other sports product companies. These are the companies that are producing items that are tailored to sports fans. The amount of work and time that goes into the production of these items is not often common knowledge. Our Sports Product Marketing course was designed to give students a view into the background workings of companies like Nike, Adidas, Lululemon, and so on to teach just how products like shoes, jerseys, shorts, accessories, and other sports products are made for market.


 What types of jobs are there in the sports product industry?

With companies like Nike, Adidas, Lululemon, and others, there are lots of different jobs revolving around their products. Jobs include Product Managers, Product Line managers, Product Innovation internships, Product Design interns, Product Sales Associates, and many more opportunities. Sports product companies have a large need for workers in these areas as new products are being created, designed, manufactured, and distributed all the time.


 What is the Sports Product Marketing Course about?

The Sports Product Marketing Course is taught and mentored by Phil Hamilton, VP of Global Merchandising, for Lululemon and Chris Baker, Adidas Expense Data Specialist, and graduate of the Sports Product Marketing course! These two gentlemen will take 8-weeks to teach you about product concepts, design, strategy, and distribution, product marketing, supply chain management, retail strategy, and many more key topics that make the sports product industry run. Those who wish to get Nike jobs, Adidas jobs, Under Armour jobs, or work for other apparel and sports product companies, this course is a great launching pad for your career!


 Do you have more questions?

Call the office and ask! 1-877-SMWW-Now in the US or Canada. In London at +44(0) 871 288 4799 Everywhere else at +1-503-445-7105