Hockey Player Development
Learn the fundamentals of Hockey Player Development from former NHL Head Coach Mike Johnston

Successful hockey organizations are the best at acquiring and developing talented athletes. Hockey Player Development encompasses the strategies and tactics behind the mental, physical, and emotional improvement of the athletes within an organization.

Learn player development techniques first-hand from Mike Johnston, former Pittsburgh Penguins head coach, and current Portland Winterhawks VP, general manager, and head coach.

Our 8-week course will set you up for success in your hockey career!

 

NEXT START DATE
October 26

Weekly Live Interactive Zoom Video Chats with Mike Johnston

Wednesday 6 pm PST
Click here to view in your timezone.

 

Class size limited to 25 students

  • 8-week online course
  • Access to SMWW network
  • Resume enhancement
  • Ongoing career advice

What You Can Expect From Our Hockey Player Development Course

Selecting players via the NHL entry draft or via free agency is only part of the equation of building a winning hockey team. Acquiring a player and then failing to develop their mental, physical, and emotional attributes sets them up for failure as they advance through your organization.

Scouting and selecting is a wasted exercise without development – the three techniques go hand-in-hand!

In our 8-week online Hockey Player Development course, you will learn the techniques used by junior, major junior, NCAA, and NHL organizations to mold their players and unlock their full potential.

This includes:

  • Hockey player instruction
  • Hockey game strategy
  • Minor league progression
  • Teaching process of coaches, managers, and coordinators
  • Strength and conditioning
  • Medical care
  • Health and nutrition
  • Mental skills training

Each and every hockey player in an organization's system has an individualized development plan, and you can learn how it’s all created and organized as part of this one-of-a-kind course!

Take a peek at what your 8-week course in Hockey Player Development will look like:

Week 1: The 5 Core Areas of Development for all hockey players
Week 2: Scripting Your Identity and Culture 
Week 3: How do Hockey players Respond to Different Coaching Styles – Know Your Room
Week 4: Unique Challenges with Today’s Hockey Players
Week 5: Teaching Through Games 
Week 6: When to Push – When to Pat – When to Pull Back
Week 7: Role Modeling – Developing Leadership
Week 8: Role of Analytics in Hockey and Player Development 

In addition to weekly live interactive Zoom video chats with former NHL Head Coach Mike Johnston, you will receive textbooks, a headset, and a microphone for the course.

Are you excited yet?

Sports Jobs This Course Will Prepare You For

Player development is an essential function of every professional sports organization. In hockey, this skill is increasingly valuable, as players are often selected at very young ages and need proper guidance to develop mentally, physically, and emotionally.

To be ready to compete at the next level requires a development strategy – this course will set you up with this essential knowledge!

Once you learn the skills associated with developing players, you will be suited for sports jobs including:

  • Hockey Operations
  • Player Information Coordinator
  • NHL Player Development
  • Minor League Operations
  • Player Development Coordinator
  • Minor League Administrator
  • Hockey Blogger
  • Hockey Journalist

And many more applicable roles!

Meet Your Course Mentors

Mike Johnston

Mike Johnston is the head coach, vice president, and general manager of the Portland Winterhawks of the Western Hockey League, leading the organization to four straight WHL finals and one league championship.

After his successful first run as head coach of the Winterhawks, Johnston became the head coach of the Pittsburgh Penguins, amassing a 58-37-15 record in his near two seasons with the club. Johnston then returned to the Winterhawks bench as head coach with increased responsibilities as VP and general manager.

Before his tenure with Portland, Johnston worked for Team Canada and spent nearly a decade as an assistant and associate coach with the Vancouver Canucks (1999–2006) and the Los Angeles Kings (2006–2008).

During his two successful stints in Portland, Johnston has helped 28 Winterhawks get drafted into the NHL, including eight players being selected in the first round.

Mike Johnston knows a thing or two about developing young players to be their best!

Dr. Lynn Lashbrook

Dr. Lynn Lashbrook, the president and founder of SMWW, has over 40 years of combined experience as an educator, coach, athletic administrator, and registered NFL agent. Dr. Lashbrook manages the SMWW agency representing over 200 Agent Advisors and athletes worldwide.

 

Why Player Development Is an Essential Component of Hockey Operations

Watch an NHL game and you will be amazed at the size, strength, and mental toughness of the players on the ice

Take Tampa Bay Lightning Defenseman Victor Hedman for example, 6’6”, 232 lbs, Norris trophy winner, and over a decade active in the NHL. He is a fully developed, elite NHL player in his prime.

A player acquired in the NHL entry-level draft is physically smaller, hasn’t played a game in the league, and is around 19-years old. You can’t just throw them on the ice with a guy like Victor Hedman and expect magic to happen!

An NHL organization invests millions of dollars in hiring and developing a scouting department, traveling them around the globe to analyze players and eventually execute the professional draft. Without a player development strategy, the organization will never see the fruits of these efforts, they’d be setting their talent up to fail!

NHL teams know the scouting and acquisition of players is only part of a successful teambuilding equation!

Player development is a major part of every organization in sports, and you can learn the principles and techniques behind the art, from Mike Johnston one of the most respected names in hockey.

If you are serious about working in hockey, chances like this don’t come around that often. It’s time to jump on it!

Course Details

Weekly Interactive Zoom Video Chats: A unique aspect of each 8-week course is the opportunity for students to participate in weekly, interactive Zoom video chats with fellow students, Dr. Lashbrook, Mike Johnston, SMWW mentors, SMWW agents, certified agents in all sports, professional athletes, and renowned guest speakers. This is a tremendous opportunity to network within the professional and collegiate sports industry by getting to know your instructors and fellow students personally via the Internet. This allows ample opportunity to network, ask questions, and discuss aspects of the course openly with instructors and fellow classmates. The interactive Zoom video chats are available via any online computer with a microphone. If you are unable to attend the chats, they are archived and you can listen at a more convenient time. These chats are so popular that graduates continue to come back and participate to enhance their opportunities. Sport-specific chats are offered on an ongoing basis.

Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. The course content is the foundation for a successful career as a sports agent.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, player personnel, scouts, and fellow sports agents are facilitated. Visit SMWW Sports Career Conferences to learn more. SMWW alumni receive discounts.

Certificate & Resume Reference:

Successful graduates of the SMWW Hockey Player Development Course will be sent an SMWW Certificate of Accomplishment. This represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and the ability to "self-train" yourself for higher positions within the football industry.

In addition to your certificate, you will be given the stamp of approval by SMWW.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers. 

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to include your new skills in Hockey Player Development, include a reference from Mike Johnston and optimize it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

 

 
Cost: $1,450 
(includes all course textbooks, headset, microphone, and access to web based classroom. Shipping additional.)
Payment plans available (as little as $495  a month):
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" interactive Zoom video online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
CALL TODAY: 1-877-SMWW-NOW
(In the UK: 087 12884799)

Register Now

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