Sports Media and Content Strategy Online Course
Learn the skills to advance in Sports Media. Be Mentored by Minnesota Vikings Vice President!

Bryan Harper, Minnesota Vikings Vice President of Content and Production, will Mentor you in our 8-week online course. Bryan’s staff at the Vikings has grown exponentially in just a few years. Bryan will teach you what professional teams need in new hires. Get the "what you know" and "who you know" to pursue a sports media career.

During the COVID-19 crisis, teams have been searching for an expansion of revenue thru digital global reach. 74% of fans consume sports content on smart devices and it is predicted to continue. With the reduction of traditional gate receipts, teams are searching for innovative content to enhance revenues. Simply put, teams are hiring content creators!

Content strategists create content for websites and social media. With the growth of sports and the internet, sports media and content strategists are needed at every level in the NFL, NBA, MLB, MLS, EPL, NHL, and around the globe. Skilled employees who understand how to grow fan bases thru team media outlets are in high demand.

In this 8 weeks online course, learn how to help a sports team engage with their fans thru media via their players and coaches. You will learn the art of storytelling to draw in new and underserved, or overlooked fans. You will gain a new understanding of the fan, including how to connect with followers, create an engaging content pre-and-post game, in-season, and off-season.  If you love storytelling whether, on behalf of an individual athlete or a sports organization, the Sports Media & Content Strategy Course is for you.


January 25

Weekly Live Interactive Zoom Video Chats with Bryan Harper

Tuesdays 4 pm PST
Click here to view in your timezone.


Class size limited to 20 students

  • 8-week online course
  • Access to SMWW network
  • Resume enhancement
  • Ongoing career advice

Why You Should Take our Sports Media and Content Strategy Course

Sports media has exploded. Every sports organization is managing a constant exchange of information, from teams to fans, sponsors & donors, coaches, executives, players, agents, scouts, leagues, and governing bodies. Sports media jobs are available at every level for those who want to learn how to effectively manage massive amounts of information.

In the Sports Media & Content Strategy Course, you will learn communication tactics and messaging on behalf of the athlete, team, and league. You will comprehend how to balance the interactions between athletes, teams, and leagues with a variety of media outlets. Grow your understanding on how to map out editorial and content calendars, and Identify ways to tie in campaign messaging to current events and/or upcoming games. You will learn the secrets to media success via social media, press releases, blog content, video content, and in house promotions. In this course, we will introduce you to ever facet of a sports team media & communications department including how to analyze game notes and media guides.

Led by Bryan Harper, Minnesota Vikings VP Content and Production, our 8-week online Sports Media and Content Strategy course teaches you how to leverage the power of communication to grow and enhance your sports media career.

Unlike most online classes, we focus our program on interactive Zoom video chats directly with Bryan Harper, which allows you the opportunity to build personal relationships and rapport with a sports media veteran who has over 20 years of experience. After completing our Sports Media and Content Strategy course, we will help you redesign your resume to highlight your new skills and include that you have been taught first-hand by Minnesota Vikings VP Bryan Harper!

Who Should Take our Sports Media and Content Strategy Course

You are living in the golden era of sports media. With more broadcast channels and digital media outlets than ever before, there is an endless array of opportunities revolving around sports content creation in the global sports world.

As the sports conversation grows so does the demand for talented professionals on the team, league and organizational side to manage the information and access to coaches, athletes and executives. And it doesn’t stop there, iconic sports brands need talented communicators to help with marketing, positioning, branding and more.

Our Sports Media and Content Strategy course is for you if you dream of working for a team or sports organization in:

  • Sports Media
  • Public Relations
  • Sports & Entertainment Communications
  • Sports Marketing
  • Professional Athlete Management
  • New Media Communications
  • Sports Social Media
  • Team Reporter or Analyst
  • Sports Information Director (SID) for a university
  • Radio, TV, New Media and Print Media
  • Fan Communications
  • Sports Journalism
  • Marketing Communications
  • Branding
  • Sideline Reporter

Learning from sports industry professionals is priceless, the classes do not feel like school, they are fun and engaging. The weekly chats and discussion rooms allow you to meet and connect with like-minded students who share your passion. Nowhere else can you get access to the people working in sports than you can with SMWW.
- Shereen Lavi - Editor, Sports Illustrated Fansided

What You Can Expect from Our Sports Media and Content Strategy Course

In a world so often limited to 280 characters and emoji’s, sports organizations are looking for employees who can do much more. They expect their staff to have strong communication skills, an ability to convey messages effectively and articulate complex issues in a simple manner.

As part of this course, you will learn how to communicate effectively and much more, including:

Week 1: Introduction to Sports Marketing and Content Strategies
Week 2: Viewpoints from Teams and Players
Week 3: Viewpoints from Leagues and Partners
Week 4: What is Content?
Week 5: Social Media Platforms and Calendars
Week 6: Social Media Deep Dive
Week 7: The difference between a Message, Brand, and a Story.
Week 8: Jobs in Media and Content.

Our Sports Media and Content Strategy course will give you a competitive edge when applying for sports journalism and communication jobs.

Upon completion of the course you will:

  • Understand the types of communications jobs available within a sports team.
  • Identify various forms of sports writing used by professional teams and public relations staff.
  • Sharpen your writing skills
  • Communicate effectively with your colleagues and members of the media
  • Learn how to build the relationships needed for getting and distributing information
  • Develop personal communication skills needed to find a job, get a job, keep a job, and advance in a job.

Meet Your Course Mentor

Bryan Harper

Bryan Harper has spent 17 seasons in the NFL, the past 14 with the Minnesota Vikings. As Vice President, Content & Production, Harper leads a talented staff that is collectively responsible for content strategy, production, and presentation across all platforms including digital, social, TV, radio, and in-stadium entertainment. Early in his tenure, Harper initiated a philosophical shift in the organization by bringing many production responsibilities in-house and leading the creation of the award-winning Vikings Entertainment Network (VEN), which included the launch of one of the first multimedia production studios in the NFL. Leading up to the 2016 opening of U.S. Bank Stadium, Harper was intimately involved in the venue’s technology and content plan. And in early March, it will launch another evolution of VEN’s growth in conjunction with the opening of the Vikings new headquarters – TCO.


Dr. Lynn Lashbrook

Dr. Lynn Lashbrook is an online sports education entrepreneur who has developed a team of sports business experts to train students in the skills necessary for a sports business career.

Lynn has been working and teaching in Sports Management for over 40 years and has demonstrated a lifelong passion for helping students strategize and reach their career goals in the world of sports. He has served at the collegiate level as an athletic director and athletic academic advisor. At the professional level, he has been an NFL sports agent representing hundreds of athletes. His high energy and motivating personality captivates students and athletes.

Under Dr. Lashbrook's leadership, Sports Management Worldwide successfully trains thousands of students every year for sports business careers, offering a global sports faculty with over 15,000 alumni from over 162 countries.


Course Details

Weekly Interactive Zoom Video Chats: The Sports Media & Communications Course is an 8-week online course designed to provide skills for a job in community relations, public relations, communications and/or the marketing department. This course can be taken at any time and any place around the world to fit your schedule. All you need is access to the internet with a computer.

Students will learn fundamental and successful business principles that hiring sports executives look for when adding personnel. Take this course to get your first position or to enhance your current job situation. All graduates of the course will have a well-rounded understanding of the sports business industry, specifically in the areas of grassroots public relations, media relations, community relations, marketing, personnel, social media, brand integration, customer service, promotions, and event management.

Online Education: This innovative academic course is facilitated through a Web-based educational delivery system. You will enjoy the online discussion boards, weekly readings, weekly quizzes, course projects, and interaction amongst fellow sports business-minded students and faculty. All the textbooks and course materials are included in the course fee.

Global Participation: SMWW students participate from over 162 countries. Courses have an international influence and instructors will cater assignments to specific countries or leagues. Countries with economic challenges are eligible for economic discounts.

Military Discount: For those individuals who represent their country in military service, (active, reserve, or retired) we offer a discount. Thank you for serving your country! For more information on the Military Discount please Click Here.

Tax Write Off (For USA Citizens): SMWW course tuition, books, and supplies can be used for education tax credits. Save your receipts and consult with your tax advisor on how this applies to you.

Sports Career Conferences: Throughout the year, Sports Management Worldwide hosts Sports Career Conferences at a variety of sporting events. These are fabulous networking events that put SMWW alumni in the heart of the action. Opportunities to meet head coaches, gm's, chief executives, player personnel, scouts, and fellow Sports Agents are facilitated. Visit SMWW Sports Career Conferences to learn more.

Extra Benefits of Our Sports Media and Content Strategy Course

Our live interactive zoom video chats connect you with your mentor for direct advice and critique, why also introducing you to classmates who have a shared enthusiasm for the sports industry. This is where your network of contacts begins, you will leave this class with not only the experience of working with industry veteran Bryan Harper but also with all of your classmates.

Career Guidance, Strategy and Interview Techniques

Each Sports Media & Communications student will learn how to obtain a position in the sports field of their choice. It is our goal at SMWW's to assist you in obtaining a position once you finish the course.

You’ll learn everything from who to contact, how to contact them and what techniques you should use during an interview. Course mentors will work with each student one-on-one and provide a strategy that will help them reach their sports career goals.

SMWW Network

Participating in any of our SMWW programs grants you access to our entire network of sports executives. SMWW alumni and faculty are all over the world, in major and minor leagues, domestic and national, in all sports, on every continent on the globe outside of Antarctica.

Tapping into this impressive network is a huge benefit to your sports career.

Course Certificate:

Successful graduates of Sports Management Worldwide’s Sports Media and Content Strategy course will be sent an SMWW Certificate of Accomplishment. This certificate represents not only your achievements in the course but also demonstrates your personal commitment to self-improvement and ability to self-train yourself for higher positions within the sports business industry.

Resume Redesign Service

Acquiring the skills necessary for your dream sports career is only one part of the employment journey. Even with the required skill set, you still have to market yourself properly to attract the attention of sports industry employers.

At SMWW, we’ll teach you the skills you need to thrive AND help you redesign your resume for optimal impact in the sports industry. We’ll help you craft a resume to highlight your new skills in Sports Media and Content Strategy, including a reference from Bryan Harper and Dr. Lashbrook while optimizing it to reach hiring managers searching online.

We want you to become the next SMWW success story and will go to great lengths to help you get there!

Cost: $995
(includes all course textbooks, headset, microphone, and access to web based classroom. Shipping additional.)
Payment plans available (as little as $350 a month):
See if you are eligible for an economic discount based on your country of residence.
Length: 8 Weeks; "Live" interactive zoom video online chats weekly with renowned instructors!
Prerequisites: Must be 18 or older to participate and have a passion for sports
Payment: Visa, MasterCard, American Express, Discover, Enroute, JCB, Diner's Club
(In the UK: 087 12884799)

Register Now

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